South Carolina SC State Popular Music - Beach Music

South Carolina State Popular Music – Beach Music


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In 2001, Beach Music was named the official Popular State Music of South Carolina through House Bill 3634. It originated around the time of the second World War, and has come to be regarded as synonymous with the official state dance, the Shag.

Sunset at Myrtle Beach, South Carolina
Sunset at Myrtle Beach, South Carolina

Originally, Beach Music referred to African American "race" music. This music, which we now call rhythm and blues (or, R&B) could only be found locally on the jukeboxes of South Carolina's beachside "jump-joints" and saloons. It was considered inappropriate and sexually suggestive, and a tamer version would later evolve which has come to be known as Bubble-Gum Beach.

Sometimes called Carolina Beach Music, this genre (or style) evolved from numerous musical styles of the 1940's, 50's, and 60's. Different songs might resemble big band swing, the blues, jazz, doo-wop, or rockabilly, and while many disagree on its origins, few would argue its close association with R&B.

Jukebox Buttons
The buttons on an old jukebox

White youth in the South found it difficult to hear the different styles of music they enjoyed. There was one radio station that played rhythm and blues - WLAC, out of Nashville, Tennessee. This 50,000 watt station broadcast throughout the south, but parents tended to frown upon listening to such music in the home.

As a result, teens flocked to the bars and pavilions of South Carolina's beach towns to dance and listen to music on the jukeboxes. Some classic artists included the Drifters, Artie Shaw, The Coasters, Sam Cooke, and The Four Tops. Many of the more popular artists of the time produced obscure "b-sides" that rarely made the hit music charts. These are the songe that wound up on beachside jukeboxes and came to define the genre.

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