Tourism Industry Indicators in SC by Sector: 1996 & 1997

15-7. Tourism Industry Indicators in SC by Sector: 1996 & 1997

                                                                                          % CHG
                        SECTOR                            1996               1997        1996-97
 
 TRANSPORTATION
      Rural Interstate Vehicle Miles                 7,000,311,000      7,405,709,000      5.8%
      SC Airport Deplanements                            2,587,566          2,730,153      5.5%

 LODGING
 Hotels/Motels
      Occupancy Rates                                       65.60%             64.40%     -1.8%
      Rooms Sold                                        16,069,387         16,359,126      1.8%
      Average Daily Rates                                   $62.44             $65.49      4.9%
 State Parks
      Cabin Rentals                                         34,788             37,278      7.2%
      Campsite Rentals                                     287,349            307,978      7.2%
 2% Accommodations Tax Revenues                        $25,078,347        $27,261,998      8.7%

 ENTERTAINMENT/RECREATION
 Attraction Attendance                                  23,257,171         24,299,793      4.5%
      Museums & Art Galleries                            1,874,714          1,836,650     -2.0%
      Gardens, Zoos & Wildlife                           1,381,960          1,450,239      4.9%
      Historical Homes & Sites                           1,946,207          1,924,477     -1.1%
      State Park Attendance                              9,271,191          9,942,589      7.2%
 5% Admissions Tax Revenues                            $21,179,438        $23,802,288     12.4%
      Golf/Driving Ranges/Tennis                        $8,908 073        $10,156,176     14.0%
      Myrtle Beach Live Entertainment Theatres          $1,929,520         $2,135,131     10.7%
      Movie Theaters                                    $2,226,969         $2,588,254     16.2%
      Amusement Parks/Rides/Games                       $2,222,460         $2,403,373      8.1%
      Athletic Events                                   $1,286,234         $1,263,590     -1.8%

 RETAIL SALES
 *Selected Gross Sales                             $23,281,670,380    $24,181,897,680      3.9%

*Totals consist of selected SIC codes: Department Stores, Groceries, Service Stations (non-gasoline products), Drinking & Eating Places and Lodging.

Source: S.C. Department of Parks, Recreation and Tourism citing S.C. Department of Revenue, S. C. Department of Transportation, individual airports in S.C., Smith Travel Research, individual attractions in S.C. and SC PRT State Parks.

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