Image Ads – SCIWAY Specifications

South Carolina South Carolina Advertising Image Ad Specs

Available Ad Sizes

• Banners – 728 x 90 pixels
  
  
• Boxes – 300 x 250 pixels

Available Ad Sizes

• GIF, JPG, and SWF

Flash and Animated GIF Specifications

• Image ads must be served by SCIWAY.
  
  
• If you are using Flash, a backup GIF must also be provided for non-flash users and mobile devices (50K max).
  
  
• File Size: 50K max
  
  
• Animation: 15 seconds max or 3 loops
  
  
• Frame Rate: 18 frames per second max
  
  
• No Audio, Video, or Expandable ads are allowed.
  
  
• Special Note: If your ad has a light-colored background, it must be surrounded by a one-pixel border of a darker color. Please incorporate this border into your design and overall dimensions.
  
  
• Clickthrough URL: Make sure you specify a clickthrough URL in your flash banner. Otherwise, our users will not be able to reach your site. The link should NOT open in a pop-up to allow compatibility with pop-up blockers. Please have your flash settings set to open the link in the same window.
  
  
• Tracking Clicks: SCIWAY is not able to track click-through rates for Flash ads. Adobe has created a click-tracking method for Flash ads. You can learn about it at the Rich Media Advertising Resource Center.
  
  
• Once the file is received, we will have your image online within 3 working days. We reserve the right to request changes.
  
  
• For more information about Flash or animated GIF ads, please contact Ann at service@sciway.net. For all other advertising inquiries, please contact Robin advertise@sciway.net or 843-795-3951.

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